In case you’re new to the enterprise and trying to catch up or simply curious what different brokers are studying, we’ve obtained you coated. How do we all know? As a result of tens of hundreds of trade professionals are studying about them. Listed here are the most-read how-to’s on Inman from 2021. 

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After the previous few years of pandemic and the nice reshuffling, there are large numbers of new agents flowing into the industry, and as you recognize, there’s a significant housing shortage. For sure, competitors is fierce on the market.

In case you’re a new agent and trying to make amends for the highest tried-and-true methods (otherwise you’re simply curious what different brokers are studying), we’ve obtained you coated with the newest methods and greatest practices in a post-2020 world. How do we all know? As a result of they’re from prime brokers within the discipline and tens of hundreds of trade professionals examine them. Under are the most-read how-to’s on Inman from 2021. 


In February at Inman Join, how to deal with low-inventory markets was a scorching matter. Listed here are 12 extra methods to proactively persuade potential sellers to place their properties in the marketplace now.

From conserving a vigilant eye in your market to understanding when to choose out of a struggle altogether, listed below are the important ideas you’ll want to conquer the bidding struggle.

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When one among your offers flops, search for what went mistaken and what you are able to do to forestall it — and keep away from making that very same mistake sooner or later. Listed here are just a few frequent deal-killing behaviors to be careful for.

Antoinette Designs

In case your owners can’t afford (or gained’t spend extra cash on) staging, it pays to have some stock that can assist you enhance the look of your new itemizing.


In case you’d want to draw enterprise as a substitute of chasing it, add one among these 12 movies each agent needs to be making to your listing of day by day actions, and watch your small business explode this yr.

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In an effort to guard consumers, Realtor associations throughout the nation are rolling out more and more strict disclosure pointers. Good itemizing brokers can pay consideration and assist sellers disclose all the things.


In at present’s market, the stakes are excessive, selections are swift, and there’s immense stress on everybody within the transaction — which is why sellers want skilled advisers by their aspect.

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Statistics present that this old-school advertising technique is coming again in a giant manner. Discover out why — and the best way to implement it — from a number of the trade’s greatest names.

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Social media platforms are oversaturated with all kinds of posts, so creating content material that’s contemporary, artistic and fascinating will help lower by the noise, develop your following and nurture belief along with your shoppers. Listed here are just a few concepts.


Even if fee charges are the way you make a residing, there are particular shoppers who will ask for a reduction, whereas different shoppers would possibly warrant a diminished price. Right here, we break down the professionals and cons of providing a diminished price and the best way to go about it.

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As an actual property agent, you’ve doubtless had shoppers query your worth, with many pondering they’ll deal with the complexities of shopping for and promoting on their very own. Listed here are just a few methods for instance simply how a lot you convey to the desk.

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It’s straightforward for seasoned brokers to identify the falsehoods of a competing itemizing agent, however it’s tough to elucidate to potential vendor shoppers. Listed here are the highest 5 lies itemizing brokers inform and some methods for successfully responding to their mistruths.


Frenetic markets usually result in frenetic selections. In at present’s frenzied markets, brokers need to be on prime of each side of the transaction. Right here’s what actual property consumers and sellers ought to count on from their brokers.

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Among the tried-and-true questions sellers have been asking for years are literally completely meaningless. Listed here are the highest bogus questions sellers ask together with methods to successfully counter them.

Gross sales commissions are nonetheless the norm in actual property, however the trade can also be within the midst of a fast evolution with regards to agent pay.

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Paid or natural? Electronic mail advertising or unsolicited mail? The Inman Handbook on lead era is right here that can assist you perceive the nuance in lead varieties, qualification and advertising techniques.

Prime actual property brokers Amie Quirarte and Craig Wilburn share how brokers can conquer their negotiating fears and develop into higher advocates for his or her shoppers — straight from February’s Join Now.

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Yearly, staff chief and Inman contributor Brandon Doyle delves by newly printed actual property and gross sales books so that you simply don’t need to. Right here had been his prime picks for 2020.


Basing your worth on comparable gross sales is normally a strong technique. However what occurs while you attempt to promote your personal home in a red-hot vendor’s market with a broad vary of comps? Right here’s one actual property professional’s expertise.

The brokerage an agent or staff chooses could make a big mark on their ongoing success. However with new fashions and superior tech, the selection is tougher than ever.


Your ho-hum property descriptions could also be undermining your MLS advertising. Keep away from these 5 frequent errors to make your subsequent description pop.


Plucked from a handful of superior, attention-grabbing agent “about us” pages, the following pointers and methods will assist you to whip up a superb bio that will get learn and observed.

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