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The scene opens on a silk nightgown-clad lady, lounging on a mattress in a reverie as an digital beat emerges. Then, enter Sang Min Lim, a suave, enticing younger man, who takes her place on the mattress, easily singing, “I can really feel ya, feeling in your vitality.” The scene shortly shifts to Lim at a dinner desk reverse dancer Dytto (referred to as “Robo-Babe”), and that’s about all it takes for viewers to change into hooked on Lim’s sultry K-Pop type.

The video for Lim’s 2019 debut single, “Fantasy,” helped him garner swift consideration on social media — it now has 1.9 million views on YouTube with most of the video’s over 2,000 feedback mentioning issues like, “thanks Instagram,” “I can’t get uninterested in this track,” “This man must be well-known” — and too many coronary heart emojis to rely. The 29-year-old South Korean native at present has 776,000 followers on Instagram and 93,000 on TikTok.

However Lim isn’t the everyday heartthrob of Ok-Pop, the South Korean musical style that blends pop, digital, R&B and extra, made well-known all over the world by bands like BTS and BlackPink — he’s additionally a Keller Williams and Berkshire Hathaway HomeServices-affiliated Realtor (Keller Williams in California and Berkshire Hathaway HomeServices in Nevada), and a lawyer, with levels from Brown College and the College of Southern California Legislation Faculty.

Lim began practising actual property in 2018, and established his legislation agency in 2021.

“Actually, time is proscribed to dedicate myself to every part,” Lim mentioned of his balancing act between legislation, actual property and music. However singing was at all times his “final ardour,” so Lim discovered a technique to be versatile within the pursuit of his music profession.

Witnessing its fast rise in recognition throughout the U.S. round 2018, Lim took the chance to seize maintain of the Ok-Pop wave in a transfer that he mentioned he believed would set him other than different attorneys or Realtors and provides him a technique to focus his advertising and marketing efforts, all whereas doing one thing he loves.

“I began my music profession throughout legislation college as a result of I felt like there have been so many nice attorneys and Realtors on this nation, so I felt like I wanted to face out, now, within the twenty first century, with social media,” Lim instructed Inman. “Even attorneys, they’re pondering outdoors the field. Reasonably than simply doing typical advertising and marketing, they’re additionally into social media and YouTube. So, I believed, ‘Okay, why don’t I try this?’”

Making music movies was additionally a approach for Lim to pursue his ardour of music, as he had at all times loved singing for others, he instructed Inman. However, he realized that to be able to achieve credibility and belief from his followers and shoppers alike, it might be essential to make professional-quality music movies that additionally featured genuinely good music.

“That actually helped me to information my enterprise advertising and marketing technique too as a result of branding is admittedly necessary, in my view, to face out,” he mentioned. “And I positively really feel like I created branding early on.”

One of many first issues Lim did to focus his model was to create a 3D emblem of his personal signature that he makes use of in barely alternative ways in advertising and marketing throughout his legislation and actual property companies, Sang Min Lim Legislation Agency and Sang Min Lim Actual Property, in addition to his music movies.

Staying linked with the pop music scene has additionally helped Lim preserve abreast of recent developments, which he mentioned is essential on the authorized and actual property facet of issues.

“It places me within the loop — what’s trending on TikTok or Instagram, youthful audiences who may not essentially be needing me for actual property [right now], however nonetheless, I can see the developments,” Lim mentioned. “In order that places me into totally different advertising and marketing [avenues] and [helps me learn] new issues.”

Connecting with individuals of various cultures by touring for his music additionally helped Lim achieve renewed appreciation for a way difficult it may be for foreigners to change into acclimated to new cultures. As a local of Seoul, South Korea, who moved to the U.S. for school at age 19, Lim can respect the challenges immigrants face, from studying a brand new language to understanding all of the ins and outs (and legalities) of an actual property transaction. Assembly different individuals by means of his music helped him discover goal in his actual property and authorized companies, by serving to shoppers from East Asia who may not be fluent in English.

“Music is one thing that may convey just about everybody collectively, and I positively noticed that occuring by means of my music,” Lim instructed LA Weekly. “However I additionally was in a position to journey and converse to extra and totally different individuals, and I discovered rather a lot about how laborious it may be to step right into a tradition that isn’t yours and check out to determine what to do and easy methods to stay in a approach that may make it easier to construct a superb life. It was laborious for me as a pupil, and it’s even tougher for numerous different individuals.”

A lot of Lim’s clients in his markets of Southern California and Nevada are people from South Korea and China desirous about investing in actual property on the West Coast. Along with Korean and English, Lim can even converse Japanese and Mandarin Chinese language.

“That’s one of many causes I obtained into actual property within the first place,” Lim instructed LA Weekly. “It’s laborious to navigate the housing market whenever you don’t perceive English nicely, and I’m within the distinctive place to assist. So after all I needed to step up.”

Lim mentioned he’s at present engaged on new music to be launched later this 12 months, however at this level, his music ardour undertaking is basically relegated to the occasional weekend whereas he focuses on ensuring his legislation and actual property companies are going robust.

Along with the unique music Lim has launched, he’s additionally performed covers, together with one among hit Ok-Pop band BTS’s song “Butter” in September of 2021.

“I feel that that is only the start,” Lim mentioned of his burgeoning actual property and legislation companies. “I really feel I can assist numerous shoppers, not only for their easy actual property wants.”

Email Lillian Dickerson

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